The design of your website can have an effect on its search engine rankings.

When a search engine's robot visits your website it will analyse the content of each page, logging the words and phrases which appear most often. If the design of your site makes it difficult for the search engine to judge the topic of your page - e.g. if you use graphics files to display text - it can have a negative effect on your search rankings.

Redesigning your website can improve your search engine rankings, however, it won't affect your TrafficDriver service.

If you currently have TrafficDriver Basic or High, upgrading to TrafficDriver Super or TrafficDriver Extreme can help you to see how search engine friendly your new design is. Alternatively, if you already have TrafficDriver Super or Extreme, the original advice given about your old design can help you with your redesign.